Immerse had a big week at Meta Connect. During Meta's Developer State of the Union, the company's new app for Meta AI glasses was featured as one of the first 10 apps to launch on the Meta AI app, according to founder and CEO Quinn Taber. Earlier in the conference, Meta invited Quinn to represent its developer community at a press event with journalists from the BBC, NPR and CNBC.
From the headset to the dinner table
Immerse built its name in virtual reality, with live language classes on Meta Quest. The glasses app, IMMERSE Capture, flips that. Instead of pulling a learner into a virtual classroom, it goes to work inside the conversations they're already having. The company's line for it: "Your real conversations become your next lesson." Learners find it in the Meta AI app, pair their glasses and sign up. As Quinn put it, learners anywhere can now "instantly sign up and pair their AI glasses with third-party apps like our own."
Already on campus
The first deployments are at universities. Arizona State University's Global Launch program uses IMMERSE Capture on Meta Ray-Ban glasses with international students who have studied English for years but still struggle in real campus moments: native speakers at full speed, conversations with professors, academic vocabulary. Carnegie Mellon brought it into its study abroad program in Nantes, France, where students with limited French use the glasses to turn everyday situations, like dinner with a host family, into practice.
Why being early matters here
Quinn has been building on Meta's platforms for almost a decade, and Immerse launched what he calls the "first ever education app on Meta AI Glasses." A spot among the first 10 apps matters for a practical reason: distribution. Meta said at Connect that the Meta AI app will carry a curated section of compatible experiences, which is where new glasses owners will look for things to do with them. Showing up there early, with a use case schools and employers already pay for, is a real head start.
Our view
Language learning has a stubborn gap. People study for years and still freeze in a real conversation. Immerse has built its product around that gap, first with live speaking practice in VR and now with glasses that go wherever the learner goes. The company reports more than 200,000 learners across 97 countries, and its customers include universities and large employers. Santander recently selected Immerse to help 80,000 Brazilians build real-world fluency.
We're clear-eyed about the platform question. Building this close to Meta ties part of Immerse's distribution to Meta's hardware roadmap. So far that relationship has worked in the company's favor, and nearly a decade of trust with a platform owner is hard for a newer competitor to copy.
Source: Quinn Taber on LinkedIn · September 2026 ↗
About Immerse: a language training company that pairs live instruction with immersive technology, available in VR on Meta Quest and on Meta AI glasses, with more than 200,000 learners across 97 countries.
Meta Connect details are as shared by Immerse founder and CEO Quinn Taber in the source post above; learner, deployment and outcome figures are as reported by Immerse at immerse.com. This insight is provided for information purposes only and is not an offer to sell or a solicitation to buy securities, nor investment advice.